Coffee is a unique drink that is very popular around the world, especially in the Gulf countries, where it is an integral part of their daily lives and culture. The demand for coffee is increasing day by day, as it is the ideal choice for many thanks to its caffeine content that provides energy, activity, and vitality, and also enhances concentration levels. In the United Kingdom, the average individual consumes about two cups of coffee per day, while this number rises to three cups in the United States of America. As for the Arab world, Algeria comes at the forefront of the countries that consume the most coffee, followed by the Kingdom of Saudi Arabia and then Egypt. This highlights the importance of coffee packaging methods, to preserve the quality of coffee beans and protect them from spoilage.
Article Contents:
Coffee packaging methods
Why do we need to package coffee?
How to choose the appropriate packaging according to the type?
How to market the project
Coffee packaging methods:
The coffee packaging project is an excellent project, especially with the high consumption and popularity of coffee, and since it is the most popular drink in all countries of the world, this project is profitable and completely desirable. At first, you will need to know how to start and where? Here are these steps to help you in packaging coffee:
- Preparing a feasibility study for the project: Any project, whatever it is, must have a feasibility study, as it is an important step for the success of the project. The feasibility study step includes making a plan for the project, identifying the target audience (the market), and developing a strategy that continuously targets permanent customers, while developing all the skills required for the success of the project. Over time, you will learn from your previous mistakes, as no project is free of stumbling and mistakes sometimes, but it is better not to stop at this stumbling or mistake, and you must fix it and continue forward.
- Learn the basics of packaging: Before starting your project, you must have the necessary factors and basic skills for packaging methods, so that the product comes out in a wonderful way. Coffee packaging depends on market requirements. Some want whole green coffee beans, some want them whole roasted, and others want them ground, whether coarsely or finely. Training your workers will help you meet the market’s needs and produce a good product.
- Market analysis: Look for the most widely consumed type of coffee in your area initially, and study and analyze the market well in terms of the desired types. You should also study and analyze the competitors around you, their packaging methods, and their sources for obtaining the types of coffee used.
Read also: The importance of coffee packaging bags
Coffee packaging methods:
- Three-layer packaging: The main packaging is characterized by packaging with two layers with two wide stitches, and one longitudinal stitch on the back. In determining the stitching, the design gives a lot of aesthetic shape to the bags, as the small edges also give a distinctive creative shape.
- Deep Pack Coffee Packaging: It has a fixed shape, is strong and can be reused again. It is also easy to open and close. Among its advantages is that it has a large space inside and is easy to stand on the shelf.
- Side-fold packaging: The folds help the bags to create interior space that allows for an increased amount of your favorite coffee beans. This design makes it difficult to stand between shelves. It has another name, which is the gasket.
- Flat bottom packaging: This is very similar to side-fold packaging, but has a flat, rectangular bottom with folded sides. It is a suitable option for large volumes in
- Packaging.
- Sealed Edge Packaging: Very similar to flat bottom packaging, with an additional seal on the sides, and with nitrogen to ensure the longest possible shelf life, it is also an excellent option for large quantities.
- Vacuum packaging of very fine ground coffee: one of the best types in preserving the quality of coffee, because it is specially made using a precise process that is completely free of gas and is also tightly sealed, thus enhancing the strength of its taste and preserving it.
- Packaging method: Instant coffee sachet: It is a tight rectangular shape, and convenient in case of retail sale.
- Instant Coffee Stick: It is a longitudinal shape with narrow edges, and holds about 100 grams of coffee. It is easy to use, carry and move.
- Paper bags for coffee beans: They are made of kraft paper, which is an environmentally friendly type. It is designed for freshly roasted coffee, as it has distinctive properties that keep the aroma of the coffee lasting.
Why do we need to package coffee?
Coffee contains many important elements, such as color, taste and smell, and therefore requires a lot of attention when packaging to prevent moisture from reaching it or spoiling it. Freshly roasted coffee must be well ventilated so that it is not exposed to oxidation and spoilage, as it is rich in carbon dioxide, and these factors must be taken into consideration during packaging.
How to choose the appropriate packaging according to the type?
Coffee lovers know that it can lose its aromatic scent quickly, so proper packaging and sealing are very important. Expensive coffee is packaged with dilution, because this protects the coffee from exposure to light or any rays that may cause it to lose one of its unique properties. Also, freshly roasted coffee produces carbon dioxide gas, so it is best for its packaging bags to contain a valve to release these gases.
How to market the project:
- Start by creating a brand for the project, as it is the interface that represents your project to the public. It is better for it to be a strong and distinctive brand, so that you can distinguish yourself from the competitors around you, and reach the largest number of the target audience.
- Create a website, it is one of the important steps to prepare a stable and strong project, as you know, technology has become an important and effective role in highlighting the products of companies in an appropriate manner and reaching the largest number of interested customers, and it is better to seek the help of people with experience in creating websites, and also create official pages for the project on social networking sites such as Facebook and Instagram.
- Studying the financial cost is one of the necessary steps, for your knowledge of all the financial details, you must take into consideration the cost of each of the basic equipment, packaging tools and marketing costs.
Read also: The six most important factors to consider when packaging coffee
Coffee Luxury Store is your best advisor for everything related to the world of coffee.
Rafaat Al Qahwa is your trusted store and the perfect advisor for everything related to the world of coffee. We offer you a variety of the finest types of coffee that meet the tastes of coffee lovers with different preferences. Whether you prefer authentic Arabic coffee or are looking for the best beans from around the world, you will find at Rafaat Al Qahwa everything you need for an exceptional coffee experience. We are keen to provide the highest quality products, from fresh beans to advanced preparation tools, to help you enjoy a cup of coffee that meets your expectations and satisfies your passion.