Roasting Secrets in Kaffa Roastery

Roasting is one of the most important stages of coffee preparation, which determines its quality and final flavor. Roasting at Kaffa Roastery is an art that highlights the character of the coffee and reveals the secrets of its unique flavor. Roasting goes beyond being a mere thermal process to a journey full of precision, quality and passion as well. The Kaffa Roastery team relies on a lot of science and experience to choose the degree of roasting that suits each type of bean, taking into account its sources, natural characteristics and the flavor extracted from it. By understanding the chemical reaction that occurs inside each coffee bean during roasting, each batch is carefully adjusted to provide a distinctive and unique cup of coffee, which is therefore a better reflection of what nature has to offer. Whether you are a fan of light roasting full of acidity and fruity flavors or a fan of dark roasting that gives you a strong, rich flavor, Kaffa Roastery always guarantees you an exceptional experience every time.

The importance of roasting in highlighting the flavour of coffee:

The roasting stage is the core of the coffee preparation process in the Kaffa Roastery, as roasting plays a major role in transforming green beans into the unique taste and flavour that coffee lovers love. The importance of roasting inside the Kaffa Roastery lies in the following:

Highlighting natural flavours , as coffee beans vary according to their source and growing conditions, as they contain distinctive flavours such as fruity, acidic, spicy and chocolate flavours, all of which are highlighted through the roasting process.
Adjusting the flavours to suit customers’ preferences. In Kafa Roastery, the roasting level is determined very precisely to suit different customers’ tastes, for example:

Light roast , to highlight the acidity, floral and fruity flavours.
Medium roast , done to achieve a balance between acidity and sweetness.
Dark roasting , to extract rich flavours and a gentle bitterness.

Achieving exceptional quality, the roasting process is the process by which coffee beans are transformed from a raw product into a high-quality final product. In the Kaffa Roastery, temperatures and time are controlled with extreme precision to ensure the appropriate flavour in each batch, providing an exceptional experience for customers.
Innovation in the coffee industry , as the Kaffa Roastery team relies on a combination of science and experience to add an innovative touch to coffee, as new roasting techniques are tried every time to achieve distinctive and new flavours.
Connected to the local and global coffee culture , Kaffa Roastery in the Kingdom of Saudi Arabia contributes to enhancing the status of coffee as an official drink that reflects the identity and culture of society. The roastery works to revive the relationship between farmers and consumers by offering coffee that is linked to the quality of its source.
The role of roasting in improving the aroma and taste. When roasting coffee beans, many chemical reactions occur, such as the "Maillard" reaction, which contributes greatly to the release of aromatic oils and flavors from the beans. This process gives the coffee a rich aroma and a distinctive taste, which makes the Kaffa Roastery able to meet the requirements of coffee lovers.

How are coffee beans selected inside the Kaffa roaster:

The process of selecting coffee beans is the basis for the success of the experience at Kafa Roastery, where the focus is on the fine details to ensure the quality of the final product, taking into account the following criteria:

Source of grains:

Geographical regions: Coffee growing regions such as Ethiopia, Colombia and Brazil are among the best coffee bean producing regions.
Altitude: The beans are selected inside the Kaffa Roastery, which is grown at high altitudes, which gives the coffee beans many distinctive and rich flavours due to the distinctive climatic conditions.

Type of grain:

Arabica and Robusta, usually the focus is on Arabica beans which are known for their high quality and rich flavour, Robusta is used in certain blends to add more density and unique flavour.
Sub-breeds, Sub-breeds are tested inside the roaster until they fit the visions inside the roaster in terms of roasting such as Bourbon, Geisha and Caturra.

Quality and classification:

The classification grade, which exceeds 80 points according to the international standards of the Specialty Coffee Association of America.
Clean grains, which are free from defects and impurities to ensure purity and quality.

Sustainability and Ethics:

Kaffa Roastery is keen to buy coffee from farmers who rely on sustainable agricultural practices, and is keen to support fair trade to ensure that the coffee-producing communities benefit.

Sample testing:

Tasting and testing sessions are conducted to evaluate flavours and characteristics within the Kaffa Roastery, which include analysis of acidity, body, sweetness and overall balance.

Sensory and chemical analysis:

Chemical analysis is used to determine moisture level and density.
Small roasting experiments are also conducted to determine the reaction to heat and bring out the ideal flavours.

Suitability of beans for roasting process:

In Kaffa Roastery, beans are selected based on their suitability for the different roasting methods used in the roastery to ensure that the desired flavours are highlighted.

Innovation in selection:

Kaffa Roastery seeks to provide new and unconventional varieties of beans, in order to meet all the requirements of coffee lovers, reflecting the diversity and innovation in its assortment.

Types of roasting in a Kaffa roaster:

As we mentioned earlier, the roasting stage inside the Kaffa roaster is done with high precision, to ensure that the best is brought out in the coffee beans. The roasting degrees inside the roaster vary and include:

1- Light roasting:

Characteristics: This type is characterized by maintaining the original flavor of the coffee beans, so the beans are light in color.
Flavor: Light acidic flavors.
Usage: It is very suitable for coffee prepared by manual methods such as Chemex and Aeropress.

2- Medium roasting:

Characteristics: It is characterized by a balance between acidity and sweetness.
The flavour is characterised by rich, balanced flavours such as caramel, nut and chocolate.
Usage: Perfect for espresso, drip coffee and French press.

3- Dark roasting:

Characteristics: Usually characterized by dark brown grain color.
Flavor: It has a warm, deep flavor like dark chocolate and spices with a distinct bitterness.
Usage: Usually used espresso, coffee with milk.

4- Special roasting:

Characteristics: This type of roasting is designed according to the preferences and desires of customers or to create unique combinations.
Flavour, enhanced by sweetness with a hint of bitterness.
Use, according to individual requirements.

Kaffa Roastery Products inside the Rafaat Al-Qahwa store:

Kaffa Roastery products vary within the Rafah Coffee store between roasted coffee beans according to the type of roasting and according to the origin with the presence of special blends , as well as coffee capsules that are compatible with famous coffee machines such as "Nespresso", with the presence of all flavors, drip bags and ground coffee. The store also provides seasonal and limited edition products from Kaffa Roastery. The store is also distinguished by providing all coffee tools and accessories such as brewing filters, digital scales, grinders and cups. The store offers you a comprehensive and exceptional experience from Kaffa Roastery. Shop now.

RAFAHYA AL-QAHWAH