Coffee packaging is not just about protection, it is also about branding. Attractive design and distinctive colors play a vital role in attracting customers and strengthening their identification with the product. Moreover, unique packaging can make your product stand out in the market and leave a lasting impression on the consumer. Coffee packaging is both a science and an art. Scientifically, packaging protects the beans from spoilage and maintains their freshness. Technically, design reflects the brand identity and attracts attention. The best packaging is the one that combines quality preservation with effective marketing, ensuring the product’s success in the market.
Article Contents:
The importance of coffee packaging
Materials used in making coffee cover
Factors to Consider When Packing
How to keep coffee for a long time
Best Coffee Packaging Bags from Luxury Coffee Shop
The importance of coffee packaging:
Coffee pods play a big role in,
- Protect coffee from external factors, such as light, humidity and sunlight.
- Preserving its flavour and quality for as long as possible.
- Good packaging is a great reflection of your brand.
- Innovative designs are good for attracting customers.
- Ease of use by the consumer, such as covers that feature zippers.
- The process of packaging coffee helps maintain the internal temperature of the coffee beans.
- Packaging coffee makes it easy to store and transport from one place to another.
Read also: The best types of coffee and beverage cups
Materials used in making coffee cover:
First: Plastic.
Plastic is one of the most popular options for packaging coffee, as it provides coffee beans with complete protection from external factors such as humidity and light, which makes coffee beans more color-preserving. You can also print and draw your trademark on it with ease, in a clear and distinctive way.
Second: Paper.
It is the right choice for the environment, as it is very environmentally friendly, and it can be recycled easily and safely. It is worth noting that it is no less important and of better quality than plastic packaging, as it also protects coffee beans from external influences as much as possible, and you can print on it easily and simply.
Factors to consider when packaging:
First: The type of bag used for packaging.
There are many different types of packaging bags, perhaps the most commonly used and traded are plastic or paper, such as:
1- Doypack bags are a bag with a round shape at the bottom and flat at the top. It has an attractive and distinctive appearance and usually contains a zipper for easy opening and re-closing.
2- The side-fold bag, one of the traditional styles, and the least expensive, as it does not contain any zippers for closure, and is closed by folding the sides from the top, and placing an adhesive seal or a tin tie on it. These bags are traded on a larger scale in retail coffee.
3- The square bag, it has a shape very similar to the side-folding bags, the difference here is that the square bag is covered from all four corners at the top, this type is characterized by the presence of integrated zippers for closure.
4- The flat bag, which is one of the latest shapes available at that time. It has the shape of a square box and integrated zippers for closure.
Second: The level of coffee preservation.
Coffee is one of the most sensitive foods to external factors and influences. To keep coffee fresh, you must ensure that the bag is tightly closed to avoid being affected and to preserve the flavour and aroma when drinking.
Third: The filling process.
Filling is done manually or mechanically, so the design and type of bag can affect the speed or slowness of the filling process. For example, the side foldable bag is easy to fill manually and quickly. There are many filling machines, you can choose from.
Fourth: Packaging accompanied by re-closing.
Many home coffee consumers prefer to use bags that have built-in zippers, so that it is easy for the consumer to re-open and re-close, and also so that air does not leak inside, and the coffee is not affected by external factors, while bags that do not have built-in zippers are more suitable for retail sale.
Fifth: The cover design.
You can, through packaging and design, distinguish your store and brand, and innovation in design and writing method with the art of choosing colors are important things in attracting customers.
Sixth: Identifying the product through labels.
Coffee packaging usually contains important stickers with the store’s logo and vision and all possible details that the consumer always looks for to ensure the quality of the product in his hands, such as the origins of the coffee beans, processing methods, harvesting methods, and other information that is important to the consumer.
Read also: Coffee packaging methods
How to keep coffee for a long time:
- Store coffee in a tightly sealed container to prevent air and moisture from leaking into it.
- Store and preserve coffee in a cool, dry place, away from high heat.
- Keep coffee storage containers away from strong flavors and odors, such as spices and seasonings.
- It is better to divide the coffee beans and keep each part separately if you have a large quantity so that it does not spoil.
- You may have heard one day about storing coffee in the refrigerator, and this is a completely undesirable mistake, because it can be quickly affected by humidity inside the refrigerator.
- Enjoy your favorite cup of coffee right from the coffee beans, so you can enjoy a very distinctive taste and flavor.
Best Coffee Packaging Bags from Luxury Coffee Store:
Rafaat Al Qahwa store is one of the newly established places, but it includes many coffee supplies, starting from coffee, coffee making and preparation machines, grinders, packaging bags, coffee cups, and others. Rafaat Al Qahwa store is interested in providing all coffee products and is keen to provide them in the highest quality to customers, so do not hesitate to shop through Rafaat Al Qahwa store.